Harsh realities of the cheese biz
I came across this thread on eGullet the other day: Alice Water’s takes on Artisan Cheese. (And, in case you were wondering, I spend way too much time on eGullet.)
While the entire post (and the linked article with Ms Water’s comments) is quite interesting, the part of the discussion I’m drawn to is, for my purposes, curdnerd’s (aka Jonathan White of Bobolink Dairy) post about the relative harsh realities of being an artisan cheesemaker. He does a good job explaining some of the basics of the business side of cheesemaking. For example:
From an engineering point of view, a cheesemaker converts milk->cheese->cash, with the two arrows representing “transfer functions”.
The first arrow means buying and transporting milk, adding labor, energy, capital equipment amortization, incidental ingredients, and packaging, and turning out a product. If it is an aged cheese, then there is a second phase to this function, namely the ripening room, which is essentially another capital cost, energy cost, plus a 2-18 month time lag.
The second function is the marketing of the cheese, which can be as simple as a cigar box and cooler out by the farm gate, or as complex as warehouses, distributors, salespeople, bill collectors, etc.
He goes on to explain some of the high costs of doing business and hurdles that are unique to the cheese biz, and some of the typical hardships any entrepreneur will face. While none of it seems insurmountable, it does go to show that quite a bit of planning and business savvy is required to make a successful go of it. There was one line, though, that nicely (if you can call it that sums up one of the biggest fears I have regarding the cheese dream:
A well-known cheesemaker of means likes to quip “if you want to make a small fortune in cheese, start with a large one”.
In my first post I mentioned that the cheese dream has often felt like a pipe dream. Part of the reason for that is that I tend to talk rather than act about a lot of different things. The main reason, though, is that it seems like there are lot of “second career” types who, after making their bucks, turn to a back-to-the-land “artisan” lifestyle. Look at Coach Farm (of the Coach leather fortune) and Maytag Blue (of the Maytag appliance fortune) for two (admittedly extreme) examples. I can’t help but think there are plenty of retired stockbrokers, lawyers, and CEOs out there making cheese.
That said, I do believe it’s entirely possible to overcome the fact that I don’t have a large fortune at hand to help make this thing a reality. I do, obviously, need to find out what sort of capital is required to start such a business. Then I’ll need a plan to acquire that capital.
I guess I have my work cut out for me.
link to this entryCheese Guild update
I just got word that the NYS Cheese Guild marketing job is most likely still open, but the woman who was hiring the position has left the RFFP. I’m still waiting to hear back from them, but I’m not holding my breath.
link to this entryDrying the herd off
Yesterday I sent an e-mail to Jonathan White at Bobolink Dairy inquiring about the possibility of doing an internship or apprenticeship at his farm.
My e-mail—which I’ve decided not to reprint, believing that private correspondence should remain just that—explained that I was very interested in such an opportunity, but I wasn’t sure I could afford to do a full-time apprenticeship. I suggested that perhaps an internship of a few days a week would be better. I also tried to convey that I’m serious about this; I’m not just burned out on this whole new-media thing.
Within half an hour, Jonathan had written back, inviting me to come and make cheese with him one weekend soon, so we could meet each other and I could see what Bobolink is all about. This is exactly the kind of response I was hoping for!
A few e-mails and phone calls later, and we’d set the date for Saturday, November 1st. He’d suggested I come on a Saturday or Sunday within the next few weeks as he’ll soon be “drying the herd off for winter.” I’m not sure what that means, but I guess I’ll find out soon enough. Kari thinks it means that the cows will get to return to “normal” cow life, rather than a constant state of lactation, which sounds good enough to me. If anyone knows for sure, please leave a note in the comments.
Anyway, on November 1st, I’m going to get to Bobolink at 7:30AM (!) so I can observe/help with the milking. From there, we’ll make cheese (probably around 9 or so) and then bake bread. (Apparently, bread is becoming a large part of their operation. I’m looking forward to this part too, actually, because I’ve been fooling around with baking myself lately. Baking bread myself, that is.) The day should be over around 2 or so, but I’ll probably stick around afterward for some bread and cheese. Apprenticeship or no, this sounds like it’ll be a good time.
I’m not sure, of course, where this will all take me. I’m hoping for an educational experience—an in-depth look into the life I think I want to lead. If nothing else, I’ll get to eat some good cheese and hang out with some cows.
I first learned about Bobolink Dairy on this thread on eGullet, where Jonathan posts as “curdnerd”. Anyone who’s read this far should really read through this thread to see what’s going on at Bobolink. The pictures are great, as is the discussion itself.
link to this entry | comments (1)NYS Cheese Guild
Last week--Wednesday, I think--I sent an e-mail in response to a help-wanted ad listed in a newsletter published by the Regional Farm & Food Project (RFFP). The position is Marketing Coordinator for the newly formed (I think, not sure how new it actually is) New York State Cheese Guild. Basically, the job is a 10 month long, part-time deal. They're looking for someone to write, design, and produce a newsletter, create website content, coordinate promotions, do research, etc. I'm pretty sure that this is all stuff that I could do--and do well--from home in Brooklyn. Given my writing and web and print production past, I don't think I'd have any problem at all with the tangible skill-based aspects of the job. With my project management background, the planning, coordinating, and networking portions of the job shouldn't present much problem either. I could see them wanting someone with a more farmy background, or someone local (the RFFP is located in Troy, NY, near Albany and I'm not sure where the Cheese Guild is headquartered), but from my admittedly biased point of view, I don't think either is necessary. My main reason for wanting this job is the exposure it would give me to the world of artisanal cheesemaking. I could create contacts, work with and promote actual cheese producing farms, etc. Plus, I'd make a little money--always good in these times of unemployment and freelance work. Of course, I haven't heard back from them yet, so I'm certainly not getting my hopes up. I should mention that I was given the RFFP newsletter by my friend Jenna, who passed it along from her sister Rachel. Rachel's husband Eric is an organic farmer in NY State (Troy, actually). He works for the RFFP and is, I believe, in the process of finding a farm to buy and work. Jenna told them about my cheese aspirations and they seem to have taken an interest in me. I've traded a few e-mails with Rachel and will likely be in touch with Eric for some real-world advice soon. It's wonderful having help from the field! No pun intended. link to this entry | comments (1)
So what's all this about cheese?
For the past year or so I've been telling people I want to make cheese for a living. Mostly, this cheese talk has been limited to parties, weddings, and the occasional bar outing. It made for good patter, but it seemed not to go much farther than that. There was always a truth in my talk, but for the most part it felt rather like a pipe-dream. Lately, though, Kari and I have started thinking that perhaps this cheese thing isn't so crazy. Both of us are feeling a little adrift lately. Since being laid off back in March, I haven't really been able to imagine myself returning to work full-time, managing projects for another lame web site. I can, however, see making cheese. Why cheese? I don't know. But I can see doing it, and for some reason, it's exciting to me. This weblog, then, is about my quest to both define my dream--which is admittedly still more than a bit fuzzy--and chronicle my steps towards achieving it. Why do this publicly? Good question. link to this entry | comments (2)
